Art - Aaron Draplin Notes

 Previously in Art, we had watched a video from an established designer. We watched his process of designing to learn/ get some hints on how to create an effective design. I have taken some notes that I'll like to share from the video of Aaron Draplin explaining his design process.

Here's the Video: Aaron Draplin Takes on a Logo Design Challenge

Here's my notes:

With Logo Design start off by writing your company name over and over in different ways like lowercase and uppercase. This is to get a feel of what you're working with. Knowing what your client/business does can give you a context of what kind of color palette would be appropriate to work with. It can also give you an idea of what your design would also look like.

After sketching around in your fields notebook to generate ideas you then create them by designing software. Starting off simple can help create the foundation. Once you have developed a design; you should duplicate it as you may want to go a step back just in case or to remember how you started off. After you made a prototype design that you like you should experiment with its size to see its feel from different approaches.

You should also work with other designs you sketched in your fields notebook rather than work with the one you've gotten. You could even incorporate the two together to create more variety-wide designs.

You should also work with other design elements like the background/materials the design is going to be on. Working with typography is also another element you should experiment with.